1990 Jesse Helms Ad – White Hands

April 9, 2011 No Comments

A classic of TV ads in American Politics: Jesse Helm’s infamous ‘White Hands’ from 1990, aired in the last week of a close campaign for North Carolina Senator against his African-American opponent Harvey Gantt (Helms won).

For educational use only
1990 Jesse Helms Ad - White Hands
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1990 Jesse Helms Ad - White Hands, 7.7 out of 10 based on 3 ratings
Tags: , , , , , , Appeal to Anger, Appeal to Emotion (Pathos), Appeal to Fear, Appeal to Identity, Appeals to Character (Ethos), Examples, Political Science, Racial

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