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American Express – Coach Krzyzewski

May 5, 2011 No Comments

American Express has long been a master of the identity-appeal ad.  This is from 2005, featuring famous Duke Basketball coach, Mike Krzyzewski.

For educational use only
American Express - Coach Krzyzewski
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Tags: , , , , , Appeal to Identity, Appeals to Character (Ethos), Examples, Matching character

Fake Expert

Fake Expert: A fallacious appeal to authority in which the 'expert' is not an expert at all.

Expert in the wrong domain

Expert in the wrong domain: a fallacious version of an appeal to authority - i.e. appealing to a doctor...

Slippery Slope

Slippery slope: If we take one step, we’ll have to take all the rest of them because there’s no...

Post Hoc Ergo Propter Hoc

Post hoc ergo propter hoc: “After this, therefore because of this”, a fallacy in reasoning about causes. (I took...

Poisoning The Well

Poisoning the well: Telling the audience what to think of a speaker when you’re introducing the speaker (My next...

Loaded Question

Loaded question: A question with an unacceptable pre-supposition. (Why do you hate America so much? – Stephen Colbert)

Fallacies of Relevance

Fallacies of Relevance: Bringing up irrelevant considerations in an effort to distract listener from the merits of the actual...

Guilt By Association

Guilt by Association: You are just the same as X, and X is terrible. Therefore, you’re terrible (the conclusion...

Genetic Fallacy

Genetic fallacy: Saying that some idea’s history or origin (genesis) means it is true/false.

Equivocation

Equivocation: when an argument relies on an ambiguous word (a word with more than one possible meaning), shifting in...

Enthymeme

Enthymeme: general term for an argument with a gap (missing premise)

Confusing Correlation With Causation

Confusing Correlation With Causation: (Buying gas is correlated with owning a car. Clearly, buying gas causes car ownership.)

Confirmation Bias

Confirmation bias: seeing what you believe; interpreting observations/data to match a conclusion you already have in mind.

Undermining Biography

Undermining Biography: sewing seeds of doubt due to questionable background. Also known as ‘swiftboating’.