Apple – 1984
May 11, 2011 No CommentsThe classic ad, which inaugurated the era of heady ‘character-based’ advertisements, as well as the trend of premiering big new ads during the Superbowl. The ad aired during the Superbowl in 1984.
There is much written on the history of this ad, much of it incorrect. Advertising Age has an encyclopedia entry on Apple, which contains a discussion of the ad.