Apple – 1984

May 11, 2011 No Comments

The classic ad, which inaugurated the era of heady ‘character-based’ advertisements, as well as the trend of premiering big new ads during the Superbowl. The ad aired during the Superbowl in 1984.

For educational use only
Apple - 1984

There is much written on the history of this ad, much of it incorrect. Advertising Age has an encyclopedia entry on Apple, which contains a discussion of the ad.

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Tags: , , , , , Appeal to Identity, Appeals to Character (Ethos), Argument from Analogy, Examples, Personal

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