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Archive for Appeal to Identity

Appeal To Celebrity

July 17, 2012 No Comments

Appeal to celebrity: Accepting a proposition as true or likely true just because a celebrity says it is. Can be seen as a variation of 'false or misleading authority,' or as a variation of an appeal to character.

Celebrity, Definitional Matters
Michael J Fox For Claire McCaskill
2008 Obama Ad: Bringing Home A Friend
The People Who Work For Jack Daniels

The People Who Work For Jack Daniels

June 27, 2012 No Comments

Ad from Jack Daniels identifying the character of the workers with the character of the consumers.

Heineken – Sword of Honor

Heineken – Sword of Honor

June 26, 2012 No Comments

Identity ad from Heineken with John Tuturro.

Mitt Romney cares about his wife

Mitt Romney cares about his wife

June 24, 2012 No Comments

Character profile of Mitt Romney, through testimony of wife and sons.

Notre Dame Acceptance Letter

Notre Dame Acceptance Letter

June 23, 2012 No Comments

Odd commercial which suggested divine intervention via Notre Dame admissions department:

Sears Wish Commercial

Sears Wish Commercial

June 23, 2012 No Comments

Sears commercial, which suggests family bonding by observation of individual's aspirations to acquire.

Smart Balance Commercial

Smart Balance Commercial

June 13, 2012 No Comments

Advertisement for Smart Balance, which seeks to identify the product with a certain set of lifestyles, many of which would reflect work-life 'balance.'

Thai Airlines advertisement 2
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Fake Expert

Fake Expert: A fallacious appeal to authority in which the 'expert' is not an expert at all.

Expert in the wrong domain

Expert in the wrong domain: a fallacious version of an appeal to authority - i.e. appealing to a doctor...

Slippery Slope

Slippery slope: If we take one step, we’ll have to take all the rest of them because there’s no...

Post Hoc Ergo Propter Hoc

Post hoc ergo propter hoc: “After this, therefore because of this”, a fallacy in reasoning about causes. (I took...

Poisoning The Well

Poisoning the well: Telling the audience what to think of a speaker when you’re introducing the speaker (My next...

Loaded Question

Loaded question: A question with an unacceptable pre-supposition. (Why do you hate America so much? – Stephen Colbert)

Fallacies of Relevance

Fallacies of Relevance: Bringing up irrelevant considerations in an effort to distract listener from the merits of the actual...

Guilt By Association

Guilt by Association: You are just the same as X, and X is terrible. Therefore, you’re terrible (the conclusion...

Genetic Fallacy

Genetic fallacy: Saying that some idea’s history or origin (genesis) means it is true/false.


Equivocation: when an argument relies on an ambiguous word (a word with more than one possible meaning), shifting in...


Enthymeme: general term for an argument with a gap (missing premise)

Confusing Correlation With Causation

Confusing Correlation With Causation: (Buying gas is correlated with owning a car. Clearly, buying gas causes car ownership.)

Confirmation Bias

Confirmation bias: seeing what you believe; interpreting observations/data to match a conclusion you already have in mind.

Undermining Biography

Undermining Biography: sewing seeds of doubt due to questionable background. Also known as ‘swiftboating’.