Archive for Gender

Heineken – Sword of Honor

Heineken – Sword of Honor

June 26, 2012 No Comments

Identity ad from Heineken with John Tuturro.

Mitt Romney cares about his wife

Mitt Romney cares about his wife

June 24, 2012 No Comments

Character profile of Mitt Romney, through testimony of wife and sons.

Smart Balance Commercial

Smart Balance Commercial

June 13, 2012 No Comments

Advertisement for Smart Balance, which seeks to identify the product with a certain set of lifestyles, many of which would reflect work-life 'balance.'

New Milk campaign for men: ‘Everything I do is wrong’

New Milk campaign for men: ‘Everything I do is wrong’

July 16, 2011 No Comments

In mid July, 2011, the California Milk Processor Board launched a new advertising campaign called ‘Everything I do is wrong,’ created by the same advertising firm, Goodby, Silverstein & Partners, who started the wildly successful ‘Got Milk?’ campaign of …

Burger King – the big seven incher

Burger King – the big seven incher

July 16, 2011 No Comments

From Summer, 2009, Burger King's highly suggestive ad 'The Big Seven Incher.' This was collected by one of my students at McDaniel in the fall of 2010.

Fake Expert

Fake Expert: A fallacious appeal to authority in which the 'expert' is not an expert at all.

Expert in the wrong domain

Expert in the wrong domain: a fallacious version of an appeal to authority - i.e. appealing to a doctor...

Slippery Slope

Slippery slope: If we take one step, we’ll have to take all the rest of them because there’s no...

Post Hoc Ergo Propter Hoc

Post hoc ergo propter hoc: “After this, therefore because of this”, a fallacy in reasoning about causes. (I took...

Poisoning The Well

Poisoning the well: Telling the audience what to think of a speaker when you’re introducing the speaker (My next...