Tag Archive

Cortislim

Cortislim

May 15, 2011 No Comments

'Stop Weighing Yourself'! A classically poor weightloss commercial from 2004-06, Cortislim with Dr. Greg Cedymon

Apple – 1984

Apple – 1984

May 11, 2011 No Comments

The classic ad, which inaugurated the era of heady 'character-based' advertisements, as well as the trend of premiering big new ads during the Superbowl. The ad aired during the Superbowl in 1984.

Focus Factor

Focus Factor

May 11, 2011 No Comments

A low-budget late-night ad for a putative performance-enhancing drug 'Focus Factor.' This one ran in 2004-2005.

Heinekin – Sword of Honor

Heinekin – Sword of Honor

May 10, 2011 No Comments

Most ads for American beer are based on humor or scantily-clad women. Imported beers, however, seem to follow the hard-liquor model of advertisements, emphasizing the kind of person who drinks their beer:

Hennessy Flaunt pt. 2

Hennessy Flaunt pt. 2

May 10, 2011 No Comments

Hennessy's 'Flaunt' campaign (aired primarily on Jon Stewart's 'Daily Show') is typical of aspirational luxury character ads.

Hennessy – Flaunt pt. 1

Hennessy – Flaunt pt. 1

May 10, 2011 No Comments

Hennessy's 'Flaunt' campaign (aired primarily on Jon Stewart's 'Daily Show') is typical of aspirational luxury character ads.

Jack Daniels

Jack Daniels

May 10, 2011 No Comments

When ads for hard liquor reappeared on American TV in 2002, they immediately started with the kind of character appeal ads typical of other expensive, discretionary goods. Jack Daniels was no exception.

Chevy – guys

Chevy – guys

May 8, 2011 No Comments

A twist on the classic formula of scantly-clad women draping themselves over automobiles, from Chevy, Superbowl 2007

Chevy – This is our country (baseball)

Chevy – This is our country (baseball)

May 8, 2011 No Comments

Chevy premiered this ad series in 2006, with an ad featuring images of Vietnam, Rosa Parks, Mohammed Ali, 9-11 and the post-Katrina devastation in New Orleans. Unfortunately, I don't have a suitable version of that ad. But I do have this one, which premiered during the World Series in 2007.

Chevy – This is our country (football)

Chevy – This is our country (football)

May 8, 2011 No Comments

Chevy premiered this ad series in 2006, with an ad featuring Rosa Parks, 9-11 and images of post-Katrina devastation in New Orleans. Unfortunately, I don't have a suitable version of that ad. But I do have this one, which premiered during the Superbowl in 2007.

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Fake Expert

Fake Expert: A fallacious appeal to authority in which the 'expert' is not an expert at all.

Expert in the wrong domain

Expert in the wrong domain: a fallacious version of an appeal to authority - i.e. appealing to a doctor...

Slippery Slope

Slippery slope: If we take one step, we’ll have to take all the rest of them because there’s no...

Post Hoc Ergo Propter Hoc

Post hoc ergo propter hoc: “After this, therefore because of this”, a fallacy in reasoning about causes. (I took...

Poisoning The Well

Poisoning the well: Telling the audience what to think of a speaker when you’re introducing the speaker (My next...